The Principle of the Slight Edge
I just got back from an excellent Public Speaking Seminar, where I got to learn from James Malinchak and Brian Tracy. It was a four day event which covered a lot of ways to improve my skills as a speaker, and more importantly, it has already improved my business a lot. (Don't let the website confuse you - this was a seminar on giving presentations to any audience - not just colleges).
I've stated earlier that I spend a lot of time travelling and teaching seminars - I did over 26 events in the last year (and have three more events scheduled before the end of this year!). So why did I spend one of my few free weekends attending an event?
Because I spoke 26 times last year! It's part of what I do - and along with giving formal presentations - it's a big part of what most fitness professionals do, yet most don't think of improving that side of their business. think about it - essentially, when you meet a prospective client or do an initial consult for a team - you are performing a public speaking presentation. It only makes sense to sharpen your skills in that area as well as working on your training skills. Every fitness professional should attend one of these events.
The main reason I attended however, was that I am a big believer in the "Principle of Slight Edge". Basically the principle states that small changes made over time can add up to big results. Or to put it another way - I only need to learn one thing from a seminar or book in order to gain a slight edge as my return on investment.
I heard Brian Tracy say that if you read one hour per day you'd be an expert in a couple of years. One of the turning points in my career was when I invested one training session's worth of income each week into education. In other words I invested in myself. I took the fee from one client, one session per week and consistently invested that into educational books, or CD's.
That investment amounted to 2 books a week on average. 52 weeks a year. And I translated the information that I received into action -- into more clients, better results, faster progress.
Close to fifteen years since that turning point I still make the decision to continually reinvest a significant portion of my income and time into education. All I need to get is one idea, a reminder of something, a different way of looking at something, or clarity on and it pays dividends. In fact just being in the room at these events with like minded people has me buzzing with energy.
Get a slight edge.
--
AC
PS - check out the seminar I went to HERE
I've stated earlier that I spend a lot of time travelling and teaching seminars - I did over 26 events in the last year (and have three more events scheduled before the end of this year!). So why did I spend one of my few free weekends attending an event?
Because I spoke 26 times last year! It's part of what I do - and along with giving formal presentations - it's a big part of what most fitness professionals do, yet most don't think of improving that side of their business. think about it - essentially, when you meet a prospective client or do an initial consult for a team - you are performing a public speaking presentation. It only makes sense to sharpen your skills in that area as well as working on your training skills. Every fitness professional should attend one of these events.
The main reason I attended however, was that I am a big believer in the "Principle of Slight Edge". Basically the principle states that small changes made over time can add up to big results. Or to put it another way - I only need to learn one thing from a seminar or book in order to gain a slight edge as my return on investment.
I heard Brian Tracy say that if you read one hour per day you'd be an expert in a couple of years. One of the turning points in my career was when I invested one training session's worth of income each week into education. In other words I invested in myself. I took the fee from one client, one session per week and consistently invested that into educational books, or CD's.
That investment amounted to 2 books a week on average. 52 weeks a year. And I translated the information that I received into action -- into more clients, better results, faster progress.
Close to fifteen years since that turning point I still make the decision to continually reinvest a significant portion of my income and time into education. All I need to get is one idea, a reminder of something, a different way of looking at something, or clarity on and it pays dividends. In fact just being in the room at these events with like minded people has me buzzing with energy.
Get a slight edge.
--
AC
PS - check out the seminar I went to HERE
posted by Alwyn Cosgrove at 5:22 AM
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