The Evolution of the Fitness Profession

Ever notice that the Fitness and Sport training industry is a lot like an evolutionary process?

Everything goes pretty steadily for a while and then something big happens to change it.

The rise of Group Exercise classes.

The advent of ‘Spinning’

The growth of the ‘Functional Training’ movement

The re-introduction of ‘Kettlebells’

The mainstream aspect of ‘Assessments’

And every time one of these ‘new’, ‘big’ and ‘ground-breaking’ changes happen, it’s always the professionals who were in on the ground floor of the opportunity that become the most notable and successful.

Johnny G.

Juan Carlos Santana.

Pavel Tsatsouline.

Gray Cook.

These names are iconic in stature.

They are the professionals who ‘got in first’ on a movement, spearheaded its rise and have forever become attached to its legacy.

And because of their ‘take action’ nature, ‘successful’ is the easiest and most accurate way to describe the careers of the professionals I mentioned above.

So what’s the key to your success in this industry?

Well based on the lessons learned in the above examples, the key to your success as a Fitness
and Sport training professional can be boiled down to one simple sentence consisting of two basic words:

What’s next?

What is the next ‘new’, ‘big’ and ‘groundbreaking’ movement?

Moreover, will you ‘take action’ quickly when you see it?

It’s absolutely no secret or surprise to anyone that the next big splash in this industry is the youth market.

Personal Training and Sport Performance Conditioning for children, youths and teenagers is widely accepted as the fastest growing market in the entire industry.

Over 1 million kids hired Personal Trainers in 2007 within the United States alone.

It’s a $4 billion annual market in the United States and growing rapidly.

Entrepreneur Magazine has called ‘Youth Fitness’ and ‘Youth Sports Training’ two of the most opportunity-oriented and expansive fields in the world.

My friend Brian Grasso has collaborated some of the greatest minds in the world of pediatric exercise science and development and started a movement that will have an impact through the four corners of the globe.

The International Youth Conditioning Association (IYCA) is an organization intent on regulating the education and knowledge of the Fitness Professionals who work in the area of youth fitness and sports training.

But much bigger than that, they have created an association that is 100% based on providing opportunity and career advancement for professionals looking towards new and exciting endeavors as our industry hits the next stage of its ‘Evolutionary Process’.

The saying ‘to the early bird goes the spoils’ hasn’t become part of our common speech by accident.

Those who act first and fast achieve the greatest success.

This exact email is going out to nearly 1 million Fitness Professionals just like you all over the world.

But less than 500 of them will be able to ‘get in early’ on this ‘new’, ‘big’ and ‘groundbreaking’
opportunity.

That’s fewer than 1%.

Will you be one of them?

Click the link below and see what I’m talking about –

IYCA - the future of the fitness profession

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AC
www.alwyncosgrove.com