Tuesday, May 13, 2008

Fitness Business Revolution - Digital

The fitness business product that I created with Pat Rigsby and Nick Berry last year - Fitness Business Revolution is now available on clickbank.

In it we cover:
  • Lead generation
  • Sales
  • How to double the value of your time
  • How to increase your profit per member
  • Client retention
  • Building the value of the overall business
  • Referrals
  • Automating the business

And a ton more - all available as an instant download…

Check it out here - Fitness Business Revolution

--
AC
www.alwyncosgrove.com

Monday, May 12, 2008

The Power of Full Engagement


This book -the Power of Full Engagement was recommended to me by Mike Boyle early last year. It was a great help to me when trying to basically survive the Perform Better seminar circuit and the travelling that goes with it when my energy levels post-transplant just weren't up to it.

I've since recommended the book to several of my friends - it's that good.

The "big idea" in the book is that we are a society that is constantly trying to manage time -- trying to fit more into each day. In reality - this is impossible - the hours of the day are fixed -- but the quantity and quality of energy that you put into the hours - are not.

We're all guilty of trying to manage time and not energy -- we've all worked through lunch, or stayed up late - or taken the red-eye home from a seminar so that you can get back to work earlier.

The problem is -- working through lunch tends to leave you hungry and without energy so productivity decreases. Staying up late might mean you finish the project - but you're rushing it, and are tired so the quality isn't as good.

And taking the red-eye? Well - we all know how productive you are the day after one of those trips!

Manage energy - not time.

--
AC
www.alwyncosgrove.com

Friday, May 09, 2008

Maybe...



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Other Stuff

Seminar news: Bill Hartman and Mike Robertson (who are about to open a kick-butt gym in Indianapolis) are hosting a seminar May 17th in Indy: http://www.robertsontrainingsystems.com/IndySeminar2008.htm
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For West Coast readers - I'm co-hosting a seminar that same weekend with Robert Dos Remedios here in Santa Clarita:
http://www.canyons.edu/departments/pe/strength/images/SAC08.pdf
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This weekend in New Jersey Zach Even-Esh is holding a strongman competition. All the proceeds are going to the Lift STRONG fundraising project. If you're in the area get over there and support the event:
http://zacheven-esh.com/its-going-down/
My hat goes off to Zach for organizing this event and making such a great gesture.
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Eric Cressey's latest book is now available: Maximum Strength
Sixteen weeks of programs by Eric for $13.
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Congratulations to Results Fitness members Brandi Creason who took second place in the no-gi division at the 13th Grapplers Quest in Las Vegas last weekend, and Erika Lilley who placed third in the Wildflower Olympic distance triathlon.


Thursday, May 08, 2008

May Q&A I

Q: What do you think is the biggest thing a trainer can do to improve his or her career and success?

A: It's been said so many times that it has become a cliche - but there truly is no substitute for experience. I've been training others since 1989 - 1986 if you count teaching Taekwon-Do.

I've owned a gym since 2000. There really isn't a book that you can read that can replace all that you learn working with real people and seeing firsthand what works and what doesn't. Your philosophies will develop a whole lot faster based on your own experience than anything else.

When I first started training people, I forced myself to keep a record not only of their workouts and body composition etc -- but I'd also write a 100 word summary of every workout. Even if you train only 20 sessions per week - in 3 years you've got the details of the results of 3000 workouts and 300,000 words.

If you don't have experience - get some. Start training a few extra hours per week. Work for a more experienced trainer in your area and get an education at the same time. Intern under experienced coaches. Volunteer.

You can't learn to swim without getting in the water - and you can't learn this business until you start working with people. Sometimes the difference between a good trainer and a great trainer is just another 1000 training sessions.
You'll learn more in the gym with real people than you'll ever learn anywhere else.

However, that said - the second most valuable factor is education. You need to actively try to get better by every avenue possible. That includes reading, listening to educational material, watching educational DVD's, taking courses, attending seminars or less "formal" education such as watching or asking questions of more experienced coaches. There is no substitute for personal experience - but studying the experiences of more accomplished real world practitioners has to be second. Learn from others, and benefit from their experience.

Studying one hour per day every single day for one year means you'll have spent over nine full 40-hour weeks educating yourself. That's only 1/24th of a day. It's a small commitment that will pay dividends.

Experience plus education really is the one-two punch here.

Q: Alwyn,
I know a lot of people are still skeptical about metabolic resistance training, arguing that it's silly to combine strength work with metabolic work. How would you respond to these people?

A: Honestly - I don't care who's skeptical. My job is to get people in shape. My job is not to convince skeptics of anything. That's a waste of time. Plus I don't know who these skeptics are arguing with :)

So how would I respond? I don't.

But I sense your sincerity (and confusion) so I will answer your question.

Saying that it is "silly" to combine strength training and metabolic training is a completely "silly" statement.

Doesn't everyone do strength training and cardio? And sometimes in the same workout. So everyone combines them. Every athlete does strength training and metabolic conditioning right?

So I guess the criticism is that they think I'm trying to do both with the same exercise.

That's NOT what I do.

I am not using circuit training or metabolic resistance training (not the same thing btw) to stimulate strength and endurance simultaneously.

So that's an irrelevant point.

(from wikipedia- Studies at Baylor University and the Cooper Institute show that circuit training is the most time efficient way to enhance cardiovascular fitness and muscle endurance.

And research from Morgan and Anderson showed:

"Perhaps a most profound finding of this study, from a health perspective, is that this investigation clearly shows that performance of this circuit of exercises, at this level of intensity elicited oxygen consumption values (39% to 51.5% of VO2max) that meet established guidelines of the American College of Sports Medicine (ACSM) for the recommended intensity (40% to 85% of VO2maxR) of exercise for developing and maintaining cardiorespiratory fitness (Pollock et al, 1998). Thus, this circuit not only provides a suitable muscular fitness stimulus but also helps to meet ACSM cardiovascular guidelines and the newly published Dietary Guidelines for Americans 2005 for physical activity" )

Metabolic Resistance Training is NOT an attempt to combine strength training and endurance training.

So that's a pointless criticism also.

For the record metabolic resistance training is not strength training (although it's fair to say, based upon my experience, that doing even submaximal sets of these exercise could result in an increase in strength levels - although that's not the goal)

What metabolic resistance training actually is -- is using a traditional 'strength' or resistance exercise as opposed to a traditional 'cardio' exercise to create a metabolic effect. We're not actually trying to get anyone stronger with this type of training - obviously we're using submaximal loads - in actuality my primary goal was to create a fat loss program.

For example - pushing the prowler, sled dragging, hitting a tire, punching and kicking a heavy bag or doing a barbell complex purely for it's metabolic contribution as opposed to running or riding a bike.

Do ten sets of ten squats alternated with ten push ups. Did your heart rate go up? Thats' a cardiovascular response to a resistance exercise.

We aren't looking to do two things at once. I've never said that was the goal -- so the "skeptics" (or cynics to be more accurate) obviously haven't read or heard me present anything on this topic.

So it's for metabolic purposes. But where do strength exercises end and become metabolic exercises?

Where does a step up for strength end, and a step up for cardiovascular work begin? How many reps? How much load?

Doing sets of 6-10 step ups would be on the strength end of the scale, but doing the stepmill for 15 minutes would be on the endurance end right?

So what about sets of 15? Or sets of about 60s?

That's where metabolic resistance training lies.

It's like running and hill sprints. At what angle (or resistance) does hill sprints become strength work and cease to be purely cardio anymore?

Similarly -when does rapid response plyometric training end and it just becomes jumping rope for cardio?

But why would I use these activities:
Let's define metabolic training:

An easy definition is: activities that will enhance or improve the power or capacity of a specific energy system.

I don't think that anyone will have too much of a problem with that definition, loose as it may be.

Another definition would be "training to improve the body's work capacity"

"Work Capacity refers to the general ability of the body to produce work of different intensity and duration using the appropriate energy system of the body" - Mel Siff (2003)

So - is jogging metabolic work? Of course. Jogging will improve the capacity of the aerobic energy system.

But jogging a mile is 1500 plyometric reps of more than bodyweight loads.

Let's say our beginner does a ten minute mile. That's about 1500 reps with forces typically up to 1.5 -2x bodyweight through the ankle, knee and hip joints in ten minutes.

Could alternating periods of jogging harder with periods of walking (interval training) provide a similar effect? Of course. We'd still have the joint stress though.

Could running uphill for the work interval still be beneficial? Again - obviously so.

So - one step further -- Could doing alternating submaximal sets of 10 rep bodyweight squats and 10 rep push ups for the same ten minute frame result in at least a similar cardiovascular or metabolic response to jogging but with less joint stress?

Maybe you'd do 12 sets of each. That's ten minutes of high intensity cardiovascular work but this time we only have 120 reps of less than bodyweight on the joints.

So there's the continuum.

All we're doing is using different exercises to create a metabolic demand. Because despite us having only one true cardio system - metabolic conditioning is very muscularly specific.

All we are doing with metabolic resistance training is targeting the metabolic system using non-traditional "cardio" exercises. We are NOT combining strength work with endurance work.

Hope that helps clarify it a wee bit.

The Metabolic Acceleration DVD is available HERE

--
AC
www.alwyncosgrove.com

Tuesday, May 06, 2008

How fast can you lose fat ?

I've been talking this over with Mike Roussell over the past year. How fast can someone lose fat? What's the rate limiting step and how can we circumvent it and speed up the entire process?

It always bothered me that we'd be told - a good diet could results in 2lbs of fat loss per week.
"Any more than that and you'll lose muscle". Or a good exercise program could result in the same.

But if you had a good diet AND a good exercise program - your results didn't double - they canceled each other out! It was still "2lbs per week...". Diet worked. Exercise worked. But diet and exercise didn't seem to work much better.

We've all been told that 2lbs a week is the magic number... yet there are actual scientific studies (not just anecdotes) showing losses way higher than that.

What about losing muscle and slowing metabolism? Again it's another myth. There are studies showing metabolism increases and muscle gains on programs with intakes as low as 800 calories per day.

Is it just about calories? Nope. There are studies showing that interval training, while burning less calories during the session, results in a significantly greater fat loss than a higher volume of calorie burning exercise...

There are also studies showing the same total calories burned from weight training and cardio results in drastically different amounts of fat loss. So it's not just calories...

Mike shared some nutrition studies with me -- one showing that changing the source of protein intake doubled the lean mass gains and increased fat lost - without changing total calories or activity levels.

Another one showed the same thing when you changed the source of dietary fat. Again - no change in total calories in, or activity levels (calories out) -- but there was a pronounced reduction in body fat.

The more Mike and I exchanged information - both from studies that we'd read, and people that we'd worked with -- we came to a conclusion -- that the physiological limit for fat loss - if it even existed - was definitely way higher than we first thought.

And if we did everything right - looking for synergy between the different components as opposed to incompatibility and canceling each other out. - we could ramp all the processes up, and "front-load" the program so that instead of training and dieting for 12 weeks -- you'd get great results in 28 days.

We ran three different experimental groups through the program - getting feedback and tweaking it every time. And now it's ready.

Let's face it -- training for fat loss sucks. Dieting sucks. And we all usually leave it until the last minute.

Bad news - it is the last minute! Memorial day - the unofficial start to US Summer time is in 3 weeks time! July 4th is only 8 weeks away...

If you're ready to make fat loss your number one priority for the next 28 days - check it out -- Warp Speed Fat Loss.

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AC